About Us
Carasetine is a brand that exists across borders, inspired by the quiet elegance of four meaningful places: Singapore, Malaysia, Italy and France. Rooted in Southeast Asia and enriched by European heritage, our presence reflects a blend of cultures, craftsmanship, and timeless aesthetics. From the modern refinement of Singapore, to the warmth and natural richness of Malaysia, and the historic artistry of France, each location contributes to the soul of Carasetine. This cultural blend foundation shapes our identity — natural, authentic, and deeply connected to both tradition and contemporary living.
Our gemstones are sourced from around the world, each chosen for its natural beauty, authenticity, and unique origin. We work with trusted sources from renowned gemstone regions such as Sri Lanka, Myanmar, Brazil, the Arabian Peninsula, China, and Australia, among many others. Every stone carries the character of its land of origin — shaped by time, earth, and natural formation — making each piece truly one of a kind. No two gemstones are ever identical, as each is formed naturally within the earth over millions of years, resulting in unique inclusions, colors, and structures that cannot be replicated.
Among our natural treasures, we also include pearls from Borneo, formed gently within the sea over time. Each pearl carries its own organic shape, lustre, and character, shaped by nature rather than precision — a reminder of quiet beauty born through patience and natural transformation.
In our natural personal care and home care collections, we draw directly from nature’s most treasured botanicals and ingredients. This includes delicate Damask roses from Damascus, known for their rich aroma and heritage, alongside calming lavender from Provence, nourishing argan oil from Morocco, refreshing Japanese yuzu, soothing Roman chamomile from Europe, and pure coconut and botanical extracts from tropical regions, and spring water from Borneo. Each ingredient is carefully selected to preserve its natural essence, bringing the purity of the earth into everyday rituals of care, comfort, and living.
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Brand Story
Born from a journey of rediscovering self-worth after life’s storms, Carasetine is a brand founded by a woman, for women — a sanctuary of beauty, healing, and quiet strength. Carasetine believes that true elegance begins within. More than a collection of gemstones, scents, and personal care rituals, it is a celebration of natural beauty, authentic living, inner growth, and the timeless journey of becoming one’s truest self.
Inspired by nature, spirituality, art, architecture, and history, the founder created Carasetine as a reflection of the things that helped her reconnect with herself — meaningful rituals, beautiful spaces, calming scents, and moments of stillness that awaken the soul. Through every gemstone, fragrance, essential oil, and self-care experience, Carasetine encourages women to embrace their authentic selves with confidence, softness, and grace. Alongside its own creations, Carasetine partners with historical French houses such as Ed. Pinaud and Estebel — brands with centuries of craftsmanship and heritage. Through these partnerships, Carasetine carries forward a legacy of timeless beauty, authenticity, and refined living.
At its heart, Carasetine is more than a brand — it is a community for women who are learning to cherish themselves again. A place where women hold hands through seasons of healing, self-discovery, and growth — both inwardly and outwardly. It is a reminder that self-worth is not defined by perfection, but by embracing who we truly are. Like many women, the founder once believed in fairy tales. But over time, she discovered that the most beautiful fairy tale is not about being rescued — it is about a woman awakening to her own inner strength, wisdom, and light.
Carasetine honors the woman who chooses to grow gently, live authentically, and carry herself with quiet confidence.
- A woman connected to her natural self.
- A woman rooted in self-esteem, beauty, and meaning.
- A woman becoming, in her own way, timeless.
Products Range
Carasetine offers a diverse and thoughtfully curated product range that blends natural beauty, craftsmanship, and personalized service. Our partner products include heritage collections from trusted brands, combining timeless expertise with refined quality.
Partner Products
Carasetine’s partner products bring together a curated selection of trusted heritage and specialty brands that align with our philosophy of authenticity, craftsmanship, and timeless quality. These collaborations include well-established names such as Estebel and Ed. Pinaud, whose long-standing histories reflect generations of expertise in fragrance, grooming, and personal care.
Each partner product is carefully selected to complement Carasetine’s natural and holistic lifestyle approach, offering customers access to refined formulations rooted in tradition and excellence. Through these collaborations, we bridge heritage and modern living — bringing together the best of historical craftsmanship and contemporary wellness in one thoughtfully curated collection.
Learn Together
Carasetine’s Education & Online Learning Platform is designed to inspire awareness, growth, and holistic wellbeing through knowledge that connects nature, self-care, and lifestyle. It offers learning across gemstones, natural skincare, women’s mental and physical health, herbs, plants, and scents, as well as natural home styling with plants.
The program also includes pet care for dogs, cats, and fish, along with simple home massage techniques to support better sleep and wellness. In addition, Carasetine shares written stories and reflections focused on spirituality and personal growth, encouraging a deeper journey toward self-awareness and authentic living.
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Network and Business Coverage
Carasetine
operates within a growing international network that spans Southeast Asia and Europe, reflecting its multicultural foundation and global vision. With roots in Singapore and Malaysia, and strong creative and heritage influence from France and Italy, the brand connects diverse markets through a shared appreciation of natural beauty, craftsmanship, and refined living.
Our Business Coverage
extends across gemstone sourcing, natural personal care, home care products, and customized lifestyle solutions, supported by trusted partners and suppliers from around the world. This global network allows Carasetine to access rare natural materials, heritage formulations, and artisanal craftsmanship while maintaining quality, authenticity, and traceability.
Through collaborations with international heritage brands
gemstone suppliers, and lifestyle partners, Carasetine continues to expand its presence in both retail and B2B sectors, including hospitality, gifting, and bespoke customization services. This network strengthens our ability to deliver meaningful, natural, and culturally inspired products to customers worldwide, while staying true to our philosophy of authenticity and conscious living.
Carasetine Milestones ( Year 2018 - 2026 )
The journey of Carasetine began long before the brand itself was formed — rooted in real human experience, challenge, healing, and awakening.
2018
Marked a difficult turning point. The founder, working as an architect, experienced severe burnout from years of overworking, sleeping only 2–3 hours a night and less than 5 hours in total daily rest. This prolonged stress led to the development of chronic tinnitus, a condition that could not be cured at its root, becoming a constant reminder of the importance of health, balance, and self-care.
2019
A close friend introduced the idea of partnering with well-known heritage brands from France. Observing a different way of living — more balanced, intentional, and lifestyle-focused — sparked curiosity. Although initially hesitant due to conflicting information and uncertainty, time was taken to study the products and brand histories deeply, eventually leading to a decision to invest. However, the same year, the global COVID-19 pandemic began. Borders closed, economies slowed, and employment conditions changed rapidly. Due to international recruitment policy changes, employment stability was affected, and by the end of 2019, life shifted into isolation. This period brought emotional challenges, including depression and uncertainty, but also created space for reflection and rebuilding.
It was during this time that Carasetine was born. The name “Carasetine” was inspired by the idea of “cara” meaning care, face, and affection in multiple linguistic roots, combined with a soft, feminine ending “-setine” to represent elegance, serenity, and timeless beauty — forming a name that embodies caring for oneself with grace and identity. In 2019, Carasetine Beauty was officially registered, marking the beginning of the brand’s foundation.
2020 - 2021
Carasetine launched its first social media presence and website. Although early sales were slow due to the global pandemic, the brand focused on building awareness, storytelling, and connection. Between 2020 - 2021, efforts centered on digital growth and community engagement, highlighted by a highly successful Chinese New Year Lucky Draw campaign that helped strengthen brand visibility and customer interaction.
2022 - 2023
The vision began to expand beyond beauty products into holistic living. The founder started exploring natural formulations aimed at health improvement and launched Carasetine Magazine, focusing on lifestyle, wellness, and personal growth content.
2024 - 2025
Business momentum slowed due to ongoing health concerns. During this period, the focus shifted toward education in gemstone identification and deeper involvement in the gemstone industry, leading to new partnerships in high-end jewelry and precious stones.
2026
A deeper realization emerged: long-term health is essential for a meaningful and successful life. Modern daily products often contain chemicals that accumulate in the body over time, affecting wellbeing. This reflection inspired a return to simpler living — looking back to older generations, where balanced lifestyle, natural rhythms, and lower stress contributed to better health and longevity. This awareness became the foundation for Carasetine’s next evolution — a brand dedicated to natural living, conscious self-care, emotional balance, and meaningful growth, reconnecting modern life with nature, heritage, and the wisdom of simplicity.
Founder, Managing Director
Carasetine
is founded by Christina Yong, a woman of Persian-Sino Kadazan heritage, whose multicultural background deeply influences her sense of beauty, identity, and creativity. Trained in architecture, Christina developed a strong appreciation for structure, space, balance, and design — elements that later evolved into her approach toward brand building and product curation.
Her
journey is shaped by both artistic sensitivity and lived experience, blending cultural depth with a refined eye for detail. Inspired by nature, history, and human emotion, she created Carasetine as a reflection of her personal path toward healing, self-awareness, and rediscovery of self- worth.
Through Her Vision
Carasetine becomes more than a brand — it is an expression of authenticity, inner growth, and feminine strength, guided by her belief that true beauty begins with harmony between the self, nature, and life itself.
